Creativity: a driving force behind yield management / Muhammad Shahbaz Shabbir and Amjad Shamim
The ultimate focus of an enterprise is to earn handsome revenue for which different strategies are developed and used by the organizations. A big challenge which service organizations are facing is the factor of perishability where on one side they have to keep the customers happy and on the other t...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/33406/1/33406.pdf http://ir.uitm.edu.my/id/eprint/33406/ |
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