Retailer corporate branding / Sharifah Faridah Syed Alwi
The personification approach (e.g. customers view company name as a person) has been used in the past to understand corporate brand image (CBl). However, empirical studies using this approach were limited to only a few settings (e.g. department store and automobile). The applicability of this type o...
Saved in:
主要作者: | |
---|---|
格式: | Article |
語言: | English |
出版: |
Faculty of Business and Management ; UiTM Press
2007
|
主題: | |
在線閱讀: | http://ir.uitm.edu.my/id/eprint/11442/1/AJ_SHARIFAH%20FARIDAH%20SYED%20ALWI%20JIBE%2007.pdf http://ir.uitm.edu.my/id/eprint/11442/ https://jibe.uitm.edu.my/ |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|