Sport mega-brands : case studies in international marketing / James Santomier
The complexity of the sport industry, growing interest in sport entertainment, increasing competition, influence of technology, and growing convergence of consumer needs are prompting multinational sport enterprises to leverage brand equity and extend their global reach. This paper examines: 1) spo...
Saved in:
主要作者: | Santomier, James Jr. |
---|---|
格式: | Article |
语言: | English |
出版: |
Faculty of Business and Management ; UiTM Press
2002
|
主题: | |
在线阅读: | http://ir.uitm.edu.my/id/eprint/11431/1/AJ_JAMES%20SANTOMIER%2CJR.%20JIBE%2002.pdf http://ir.uitm.edu.my/id/eprint/11431/ https://jibe.uitm.edu.my/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
-
The sports event’s quality towards attendance of tourists at sports event hosted at Northern Zone of Malaysia / Khor Poy Hua, Lim Khong Chiu and Radzliyana Radzuwan
由: Khor, Poy Hua, et al.
出版: (2019) -
Fundamentals of Entrepreneurship (ENT300) Kaki Badminton Mukah Sdn Bhd Sport Equipment / Benjamin Alphonsus Akee
由: Alphonsus Akee, Benjamin, et al.
出版: (2017) -
Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
由: Mohd Amin, Muhammad Fathul Bari
出版: (2020) -
Sport tourism event impacts to the host community :
A case study of Padawan international off-roaders extreme challenge 2015 / Febvianie Fizzie Johpary
由: Johpary, Febvianie Fizzie
出版: (2015) -
ZIBMAP: produk kesejahteraan kesihatan pelancong (ZIBMAP: product for tourists’ wellness) / Hassnah Wee, Nur Nadirah Abdul Wahab and Zamhariyah Ahmad Fudil
由: Wee, Hassnah, et al.
出版: (2020)