Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie

• Main Author: O. Tasie, George
• Format: Article
• Language: English
• Published: Faculty of Business and Management ; UiTM Press 2002
• Subjects: Management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; Executives; Performance standards
• Online Access: http://ir.uitm.edu.my/id/eprint/11430/1/AJ_GEORGE%20O.%20TASIE%20JIBE%2002.pdf; http://ir.uitm.edu.my/id/eprint/11430/; https://jibe.uitm.edu.my/

Satisfied customers are of paramount importance to creating and maintaining a sustainable advantage in the highly contemporary competitive business environment. Other forms of competitive advantage are easily lost, or copied by competitors. Consequently, customer satisfaction and service quality hav...