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3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan

This study explores and analyzes recent design-driven innovation (DDI) practices in the SME furniture industries. The study was conducted in: an in-depth literature review and an analysis of the selected companies' in form and structure strategies for modern sofa commercialization where the fin...

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Main Authors: Mohd Shahril, Nurshafiqa Ain, M. Mujir, Mohd Shaleh, Hassan, Oskar Hasdinor
Format: Article
Language:English
Published: College of Creative Arts 2024
Subjects:
Commodities. Commercial products. Generic products
Online Access:https://ir.uitm.edu.my/id/eprint/108897/1/108897.pdf
https://ir.uitm.edu.my/id/eprint/108897/
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id my.uitm.ir.108897
record_format eprints
spelling my.uitm.ir.1088972025-01-17T03:46:19Z https://ir.uitm.edu.my/id/eprint/108897/ 3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan jca Mohd Shahril, Nurshafiqa Ain M. Mujir, Mohd Shaleh Hassan, Oskar Hasdinor Commodities. Commercial products. Generic products This study explores and analyzes recent design-driven innovation (DDI) practices in the SME furniture industries. The study was conducted in: an in-depth literature review and an analysis of the selected companies' in form and structure strategies for modern sofa commercialization where the findings present that Bumiputera SMEs furniture manufacturer is unable to continue their business sustainability due to increase competition or weakness from various aspect of entrepreneurship and digitalization where it is important to continue the survival of Bumiputera furniture manufacturer in the Digital Transformation 4.0. College of Creative Arts 2024-10 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/108897/1/108897.pdf 3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan. (2024) Journal of Creative Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Creative_Arts/>, 1 (2): 5. pp. 49-61. ISSN e-ISSN: 3030-6086
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Commodities. Commercial products. Generic products
spellingShingle Commodities. Commercial products. Generic products
Mohd Shahril, Nurshafiqa Ain
M. Mujir, Mohd Shaleh
Hassan, Oskar Hasdinor
3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan
description This study explores and analyzes recent design-driven innovation (DDI) practices in the SME furniture industries. The study was conducted in: an in-depth literature review and an analysis of the selected companies' in form and structure strategies for modern sofa commercialization where the findings present that Bumiputera SMEs furniture manufacturer is unable to continue their business sustainability due to increase competition or weakness from various aspect of entrepreneurship and digitalization where it is important to continue the survival of Bumiputera furniture manufacturer in the Digital Transformation 4.0.
format Article
author Mohd Shahril, Nurshafiqa Ain
M. Mujir, Mohd Shaleh
Hassan, Oskar Hasdinor
author_facet Mohd Shahril, Nurshafiqa Ain
M. Mujir, Mohd Shaleh
Hassan, Oskar Hasdinor
author_sort Mohd Shahril, Nurshafiqa Ain
title 3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan
title_short 3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan
title_full 3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan
title_fullStr 3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan
title_full_unstemmed 3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan
title_sort 3d design-driven innovation (ddi) form and structure studies strategy for modern sofa commercialization / nurshafiqa ain mohd shahril, mohd shaleh m. mujir and oskar hasdinor hassan
publisher College of Creative Arts
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/108897/1/108897.pdf
https://ir.uitm.edu.my/id/eprint/108897/
_version_ 1823097853923295232
score 13.239859

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