Digital marketing threads: insights of content from a Malaysian fashion designer / Mohd Farhairuddin Anuar and Mohd Hanafi Jumrah
In the digital era, digital marketing leverages the internet for promotional activities, whereas content marketing focuses on creating and sharing stories that boost brand value. A digital marketing strategy allows the use of multiple digital channels examples a social media, pay-per-click advertisi...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
College of Creative Arts
2014
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/108889/1/108889.pdf https://ir.uitm.edu.my/id/eprint/108889/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|