Digital marketing threads: insights of content from a Malaysian fashion designer / Mohd Farhairuddin Anuar and Mohd Hanafi Jumrah

• Main Authors: Anuar, Mohd Farhairuddin, Jumrah, Mohd Hanafi
• Format: Article
• Language: English
• Published: College of Creative Arts 2014
• Subjects: Information technology. Information society
• Online Access: https://ir.uitm.edu.my/id/eprint/108889/1/108889.pdf; https://ir.uitm.edu.my/id/eprint/108889/

In the digital era, digital marketing leverages the internet for promotional activities, whereas content marketing focuses on creating and sharing stories that boost brand value. A digital marketing strategy allows the use of multiple digital channels examples a social media, pay-per-click advertisi...