The relationship of social media and firms stock return: evidence from Malaysian hotels industry firm / Helinah Matjungkil
The technology of social media can contribute in terms of stock returns, sales and risk to the business performance. Social media such as Facebook, Twitter, Instagram, and web blogs can be used as a tool to attract customers to both positive and negative impact, since most of them can be easily acce...
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Main Author: | Matjungkil, Helinah |
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Format: | Student Project |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/108132/1/108132.pdf https://ir.uitm.edu.my/id/eprint/108132/ |
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