The relationship of social media and firms stock return: evidence from Malaysian hotels industry firm / Helinah Matjungkil

The technology of social media can contribute in terms of stock returns, sales and risk to the business performance. Social media such as Facebook, Twitter, Instagram, and web blogs can be used as a tool to attract customers to both positive and negative impact, since most of them can be easily acce...

Full description

Saved in:
Bibliographic Details
Main Author: Matjungkil, Helinah
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/108132/1/108132.pdf
https://ir.uitm.edu.my/id/eprint/108132/
Tags: Add Tag
No Tags, Be the first to tag this record!