Factors affecting customer satisfaction among local tourists towards three-star hotels in Kuala Lumpur / Mohd Hazrin Iman Noorkhizan ... [et al.]

• Main Authors: Noorkhizan, Mohd Hazrin Iman, Samsudin, Azlina, Wan Kamarudin, Wan Nor Bayah, Fauzi, Muhammad Fahmy Izzalman, Zainuddin, Mohammad Fitri, Abd Razak, Eizaz Fakhrullah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Terengganu 2024
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/108031/1/108031.pdf; https://ir.uitm.edu.my/id/eprint/108031/; https://e-ajuitmct.uitm.edu.my/v3/

In today’s fast-paced world, the hospitality industry works hard to provide excellent service to ensure customer satisfaction. However, a study on customer reviews from booking platforms like Agoda.com and Booking.com reveals that many guests are dissatisfied with the service quality at a three-star...