Individual assignment-business activity: dropship of Victoria’s Secret / Racheal Grace Ibrahim

• Main Author: Ibrahim, Racheal Grace
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/106400/1/106400.pdf; https://ir.uitm.edu.my/id/eprint/106400/

Victoria’s secret is an American clothing and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed angels. As the largest retailer of clothing in the United States, the brand has struggled sin...