Individual assignment-business activity: dropship of Victoria’s Secret / Racheal Grace Ibrahim

• Main Author: Ibrahim, Racheal Grace
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/106400/1/106400.pdf; https://ir.uitm.edu.my/id/eprint/106400/

Victoria’s secret is an American clothing and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed angels. As the largest retailer of clothing in the United States, the brand has struggled since 2016 due to shifting consumer preferences and ongoing controversy surrounding corporate leadership’s business practices. In addition, the company has secondary product lines, namely, activewear known as Victoria sports, swimwear and a beauty division with fragrances, make-up, accessories, and other bath and body products.Victoptfs Secret Beauty is America’s number 1 fragrance brand.