Cake lapis cheese / Muhammad Razif Ali

• Main Author: Ali, Muhammad Razif
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/106245/1/106245.pdf; https://ir.uitm.edu.my/id/eprint/106245/

Many individuals believe that it takes a lot of money to start a business. However, this view is not entirely correct. Capital is no longer an issue in today’s world of advanced technology. What matters is that you have a strong desire to establish and grow the business you want to manage. Mental and physical preparation is essential to start the business you want to run. When COVID-19 hit the entire planet, not only were human lives affected, but most businesses were also affected because they were unable to open or conduct their normal commercial operations. Some go bankrupt, while others choose to close their stores or hybrid businesses and try their luck in other ventures. So from the observations I made throughout running the Cake Lapis Cheese business, I have concluded that this business is very profitable for me because the demand for Cake Lapis Cheese is very high around Malaysia and even abroad such as Indonesia, Singapore and Brunei. This is because, Sarawak Cheese Layer Cake has its own uniqueness and taste. Iftourists want to go to Sarawak, they must buy Cake Lapis to take home. There aremany vendors and shops that sell Kek Lapis such as Mira Cake House. Hasni Cake House and many more but not many can offer affordable prices and different recipes. As in this pandemic, we know that people are scared and can't go out or shop as usual because covid cases are on the rise. However, through this hybrid business method that I run. the community or customers can buy online or face to face. Even so, I can learn a lot of knowledge in the field of business with well -known entrepreneurs as well as try to develop my business to be better known by all walks of life. Therefore, good communication with customers is very important so that customers are comfortable and continue to buy with us. So, take good value to stay on peak