Factors of customer preference towards willingness to pay for Sarawak Layered Cake / Nur Amalina Hawiezan Ismawi
The main purpose of this study was to determine factors of customer preference towards willingness to pay for Sarawak layered cake. This research has done with reviewing and analyzing various researches in Malaysia. The findings revealed that the premiums that consumers were willing to pay vary insi...
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| Main Author: | |
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| Format: | Monograph |
| Language: | English |
| Published: |
University Technology MARA Sarawak
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/100122/1/100122.pdf https://ir.uitm.edu.my/id/eprint/100122/ |
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