5 steps on recognizing alcoholic cans / Mohd Nasiruddin Abdul Aziz ... [et al.]

• Main Authors: Abdul Aziz, Mohd Nasiruddin, Ahmad, Ahmad Khairul Azizi, Abdullah, Muhammad, Ramlie, Mohd Khairulnizam, Rahaman, Ashraf Abdul
• Format: Conference or Workshop Item
• Language: English
• Published: 2024
• Subjects: Packaging
• Online Access: https://ir.uitm.edu.my/id/eprint/105879/1/105879.pdf; https://ir.uitm.edu.my/id/eprint/105879/

This research investigates the confusion faced by Muslim consumers in Malaysia when differentiating between alcoholic and non-alcoholic canned beverages due to similar design elements, despite alcohol being illegal for Muslims. Instances of mixed placement of these beverages on store shelves have be...