Unlocking success: the power of Resource-Based View / Salwa Muda and Musliha Musman
The Resource-Based View (RBV) is a fundamental theory in the field of strategic management, originating from seminal works by Wernerfelt (1984) and Barney (1991). It garners interest from scholars across diverse management disciplines such as marketing, entrepreneurship, finance, international busin...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Negeri Sembilan
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105823/1/105823.pdf https://ir.uitm.edu.my/id/eprint/105823/ |
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