Review of servicescape that influences customer behaviour in the restaurant / Norshafika Syahira Tuan Ab Aziz and Nor Aziera Nor Ifpindi

Previously, servicescape was solely well-known in the hospitality industry but today it is widely implemented in other industries as well such as banking, healthcare and educational industries. The purpose of this research proposal is to identify the attributes of servicescape that influence custome...

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Bibliographic Details
Main Authors: Tuan Ab Aziz, Norshafika Syahira, Nor Ifpindi, Nor Aziera
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/104396/1/104396.pdf
https://ir.uitm.edu.my/id/eprint/104396/
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