Building customer retention through social media marketing in the hospitality industry / Jesica Chong Yue Ling

The usage of Social Media Tools is expanding in all age ranges across all socio economic groups. Considering this, a number of hoteliers in Sabah have focus and paying much attention by using the means of these useful tools to increase the awareness of their products and services. Hence, the purpose...

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Bibliographic Details
Main Author: Chong Yue Ling, Jesica
Format: Student Project
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/103884/1/103884.pdf
https://ir.uitm.edu.my/id/eprint/103884/
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