A study on the promotional strategy of the SOCSO's social security protection scheme in Kota Kinabalu Sabah / Clarice Claire Geoffrey

• Main Author: Geoffrey, Clarice Claire
• Format: Student Project
• Language: English
• Published: 2007
• Subjects: Marketing; Personnel management. Employment management
• Online Access: https://ir.uitm.edu.my/id/eprint/103194/1/103194.pdf; https://ir.uitm.edu.my/id/eprint/103194/

The effectiveness of promotional strategy is an essential for all businesses or organizations. This study conducted to determine the reasons why employees are not aware of the SOCSO's security protection scheme in Kota Kinabalu, Sabah and to identify the weaknesses about the existing promotion...