A study on the promotional strategy of the SOCSO's social security protection scheme in Kota Kinabalu Sabah / Clarice Claire Geoffrey

• Main Author: Geoffrey, Clarice Claire
• Format: Student Project
• Language: English
• Published: 2007
• Subjects: Marketing; Personnel management. Employment management
• Online Access: https://ir.uitm.edu.my/id/eprint/103194/1/103194.pdf; https://ir.uitm.edu.my/id/eprint/103194/

The effectiveness of promotional strategy is an essential for all businesses or organizations. This study conducted to determine the reasons why employees are not aware of the SOCSO's security protection scheme in Kota Kinabalu, Sabah and to identify the weaknesses about the existing promotion strategy. Beside that, this study also recommends to improve the present promotion strategy for the SOCSO's scheme. Sample of 150 respondents were selected using sampling frame. The target populations in this study are employers and employees who have registered under SOCSO'S protection scheme. The selection of the respondent is based on probably sampling technique, which is the simple random sampling. The sample size for this study represents the registered company with SOCSO. Towards the end of this study, gather suggestions from the respondents that can be used by SOCSO to improve their promotional strategy in the future to make the contributors aware about SOCSO's Social Security Protection Scheme.