A study on consumer perception towards TM Point Kota Kinabalu Sabah / Dayangku Nornazahiah Pg Imran

• Main Author: Pg Imran, Dayangku Nornazahiah
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/102719/1/102719.pdf; https://ir.uitm.edu.my/id/eprint/102719/

This research is a study on the "Consumer Perception towards New Image of TMPoint in Kota Kinabalu". The main aim of this research is to see the changes perception of the customers towards the new image or changes that made by the TM (M) Sdn Bhd. It is also to study the effectiveness of the strategy/ies that made by TM (M) Sdn Bhd. The changes from "Kedai Telekom" to TMpoint, it is the beginning steps/strategy for TM to come up with new ideas and give perception to customers that TM is updating and changed according to the needs and the new telecommunication environments and in order to fulfil the customers needs and to gives excellent services to their customers. The new image made by TM also will be not successful without having the good and positives feedback from customers. As been said before, the new image of TMPoint especially have been made to improve the quality of their services in order to satisfy the consumers/ customers, and then it directly can change their perception of TM and TMpoint especially. That's why with the new appearance/ image, TMpoint believe will deliver TM promise and together with that (the new image), they can change the consumers perception from negatives to positives or from satisfies to very satisfies with TM and especially TMPoint. The purpose of this study also is to study how the perception can have effect to the consumers' behaviour, how they set the expectation from the new image in term of the service quality.