The purchasing behavior of female students in UiTM Kota Kinabalu, Sabah on pen / Norwin Asim Mindar

• Main Author: Asim Mindar, Norwin
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/102531/1/102531.pdf; https://ir.uitm.edu.my/id/eprint/102531/

This research is study on 'Purchasing Behavior of UiTM Sabah Student on Pen'. As we know that, stationary such as writing instrument is a basic tool for student especially. Writing instruments such as pen by which humans have recorded and conveyed thought, feelings and grocery list is the history of civilization itself. Pens are pointed implement used in writing or drawing to apply ink or a similar colored fluid to any surface, such as paper. Thus, the objective of this research is to understand the purchasing behavior among UiTM student towards pens and to determine their preference too. Apart the significant of this study will give good impact firstly to the marketers, then to the respondents and lastly to the researcher as well. Two types of data collection method are used. They are primary data and secondary data. Where primary data in this research, questionnaires will be design in order to guide researcher to interview respondents and secondary data are information, which are already in existences, but are relevant to this study. Two types of secondary were used. There are internal and external secondary data. Internal sources are those data is gathered within the organization that the research had carried out. These include information that collected from magazines, newspaper, pamphlets and others. External sources are those data that is collected outside the organization. These include data that is gathered from Internet, projects paper and other published document from libraries. From the findings most the respondents have their own stationeries. And most of the respondents have no problem in purchasing stationeries. When purchasing stationery most of the respondents prefer to look for brand and quality. Most of the respondent fined information from others. Most of respondents spend about RM1 to purchase pens, and most of them use to purchase it twice a month. Most of the respondents prefer Stabilo as their pen brand; it is it because of the good quality.