A study on purchasing behavior of UiTM Sabah's students of men's wallets / Ashraf Ag Damit

• Main Author: Ag Damit, Ashraf
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/102513/1/102513.pdf; https://ir.uitm.edu.my/id/eprint/102513/

A wallet is a small (usually pocket-sized) storage device used to holding a paper money, keep credit cards, cash, driver's licenses and other such items in one place. Wallets are generally made of leather or fabrics such as PVC. Some people who prefer carrying cash rather than cards use money clips, which are both small and simple. Hybrid money clips can also hold both cash and credit cards. Wallets are usually associated with men, as a woman's version is usually known as a purse (this differs from the American English "purse" which is elsewhere referred to as a handbag). Men's wallets are usually sized to fit in a pocket, while most women's purses are meant to be carried in a larger bag, such as a handbag. In this research, it only focuses on the men's wallet with the topic "Purchasing behaviour of UiTM student (Sabah branch) on men's wallet".