A study on purchasing behavior of UiTM Sabah's male students towards jeans / Aizuddin Norhafiz Ahmad

• Main Author: Ahmad, Aizuddin Norhafiz
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/102274/1/102274.pdf; https://ir.uitm.edu.my/id/eprint/102274/

This particular research is done to study the purchasing behavior of UiTM Sabah students on man jeans. As we all know, jeans are a popular wear to all age of individual especially teenagers. The market for jeans are considered covers a wide range since it can be accepted by all age of individual. Due to this, there are certain jeans brands that are successful and survive in the market for a long time for example Levi's, lee cooper and Lois. Now days, jeans are very popular wear among most of the world society including our country. There is a strong competition between jeans manufacturer. In this particular research, the problem is to know what the subjects are focusing on when purchasing man jeans. This research will be conducted at UiTM Kota Kinabalu campus. The respondents will be the Diploma level student and bachelor level, which consists 8 courses in diploma level and 2 courses in degree level. Jeans is actually trousers or pants that are made from hard type of fabric. This type of pants is one of the popular wear among the world culture now days. Jeans attract people from every single age especially teenagers. Jeans come in several design, cutting or pattern such as boot cut, straight cut, straight fit, comfort straight, bell bottom and many more. The standard jeans patterns have two pockets at the back, two pockets at the front and each of it have a small pocket above it. Based on reliable resources, actually jeans are first used in the 16th century at the United States by the American worker that works in a cotton farm. This worker used jeans because it is made from hard fabric which they believe can protect them while working in the cotton farm. This research used a convenience sampling of the non-probability technique in conducting the study. Convenience sampling attempts to obtain a sample convenience element. Researcher made a randomize method to pick the respondents that available at the right time. To represent the total number of population, researcher has distributed 120 sets of questionnaires to the respondents. This research used SPSS (Statistic Package for Social Science) to analyze the data from the questionnaires given to the respondents. Data gathered through questionnaires and personal interviews are analyzed and interpreted in great length. Some information is found to be acceptable and some are with inferences which tend to be unacceptable.