The study of the effectiveness of promotional strategy of Averrhoa Bilimbi (belimbing buluh) as an alternative medicine / Zubaidah Kassim @ Kee Zubaidah

• Main Author: Kassim @ Kee Zubaidah, Zubaidah
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/101950/1/101950.pdf; https://ir.uitm.edu.my/id/eprint/101950/

Averrhoa bilimbi (Belimbing Buluh) is a fruit that belongs to the same family with star fruit and have some similarities but mostly, they are different in chemical properties. Averrhoa Bilimbi (Belimbing Buluh) is known to help preventing many types of diseases either common or chronic diseases. Other than Malaysia, there are many tropical countries that consume this fruit in their daily life due to its beneficial value to human's health. Many studies have been done about Averrhoa Bilimbi (Belimbing Buluh) because they realized that this fruit have a great potential to be promoted better in future market especially in food industry.