A study on factors influencing young working adult in choosing online food delivery services / Nur Farhanah Hazwani Mohamad

• Main Author: Mohamad, Nur Farhanah Hazwani
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100333/1/100333.pdf; https://ir.uitm.edu.my/id/eprint/100333/

The recent changes in nature and the increase in the use of the internet make online food delivery services flourish in the hour of the need. The food industry is always a profitable industry for the manufacturers, suppliers, and users. The main objective of this research is to study the factors influencing customers in choosing online food delivery services. This study was done by using secondary studies which are discourse analysis. This research explores five factors influencing customers to choose online food delivery services, which are perceived ease of use, time saving-orientation, convenience motivation, behavioral intention and flexible payments. Many of the young working adults prefer to order from online food delivery services rather than eat at the restaurants due to limited time. Because of their busy lifestyles, online food delivery services become a trend and main priorities. Online food delivery services grow so fast, and it has become a new lifestyle to people since the Movement control order (MCO) because movement is limited and strict Standard operating procedure (SOP) must be followed. From the discussion, all five factors influence customers to choose (OFD), but the greatest factors are time saving-orientation and convenience motivation. Online Food Delivery Services are the good platform to get easier lifestyle and save time.