Customer perception toward self-service technology at McDonald’s (UiTM Dungun students') / Muhammad Izzul Adam Che Othman and Mohd Nazirul Aniq Mohamed Ecbal

• Main Authors: Che Othman, Muhammad Izzul Adam, Mohamed Ecbal, Mohd Nazirul Aniq
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100260/1/100260.pdf; https://ir.uitm.edu.my/id/eprint/100260/

This undergraduate project has been illustrated for university students. The purpose of this study is to gain insight into the perception that university students have of self-serve technology at McDonald’s. The literature from a previous study can assist in filling in the gaps between the title of...