Difficulties in selling an inspirational and aspirational vision in an educational organisation

• Main Authors: Ong, Mei Mei *, Hor, Poh Choo *
• Format: Book Section
• Language: English
• Published: Sunway University College 2010
• Subjects: HD28 Management. Industrial Management; LB2300 Higher Education
• Online Access: http://eprints.sunway.edu.my/82/1/PDF_-_ONG_MEI_MEI_FINAL_FOR_PRINTING_130110_Pg_39-46.pdf; http://eprints.sunway.edu.my/82/

A vision can be considered as aspirational in being a picture of the future and why people should strive for that future. It should also be sufficiently compelling to inspire action and sustain human effort. An organisation vision is always subjected to change as environmental conditions are always...