Affective Technology Acceptance Model: Extending Technology Acceptance Model with positive and negative affect

• Main Authors: Lee, Angela Siew Hoong *, Thi, Lip Sam, Lin, Mei Hua *
• Format: Book Section
• Language: English
• Published: Intech Open Science 2017
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/796/1/IntechOpen_DrAngela%20Lee.pdf; http://eprints.sunway.edu.my/796/; http://doi.org/10.5772/intechopen.70351

Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance researc...