Consumer acceptance of internet banking: application of unified theory of acceptance and use of technology

• Main Authors: Fandy Boy Haking, Chee, Hou Chin, Azan Shah Ambo Abdul Raoff, Mohd Rahmat Masri Kahar, Jeffry Benjamin, Azeres Olennero Boibi
• Format: Book Chapter
• Language: English
• Published: Springer Verlag 2018
• Subjects: HF Commerce
• Online Access: https://eprints.ums.edu.my/id/eprint/20017/1/Consumer%20acceptance%20of%20internet%20banking.pdf; https://eprints.ums.edu.my/id/eprint/20017/; https://doi.org/10.1007/978-981-10-8129-3_7

The purpose of this research is to investigate the main factor that influences the usage of internet banking in Malaysia. This study applies the concept of Unified Theory of Acceptance and Use of Technology (UTAUT) in internet banking context. This research implements hierarchical regression for All...