Does Korean drama have a real influence? An analysis of Malaysia outbound tourists to South Korea

• Main Authors: Teh, Pek Yen *, Goh, H. C.
• Format: Article
• Published: Cognizant Communication Corporation 2016
• Subjects: G 154.9 Tourism
• Online Access: http://eprints.sunway.edu.my/1950/; http://doi.org/10.3727/109830416X14750895902882

Korea has recently emerged as one of the top tourism destinations in the world, and a catalyst of its rapidly developing tourism industry is Korean drama. Studies on Korean tourism, which focus on sociocultural and gender-related issues, as well as audience behaviors, have been conducted in the Asia...