Consumer motivations, attitude and behavioral intention toward green hotel selection
Most prior studies have investigated the relationship between green purchase attitude and behavior based on the Theory of Planned Behavior (TPB). However, TPB is a behavioral theory based on a causal process, and thus ignores consumers’ motivational aspects. The purpose of this study is to examine c...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Tourism, Universitas Ciputra Surabaya
2021
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1861/1/Philip%20Wong%20Consumer%20motivations%2C%20attitude%20and%20behavioral%20intention%20toward%20green%20hotel%20selection.pdf http://eprints.sunway.edu.my/1861/ https://journal.uc.ac.id/index.php/JTCE |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|