Does religiosity matter for green hotel selection? An empirical investigation on Chinese religious consumers
Previous investigation of green purchase attitude-behavior gap has shown inconclusive or even controversial results. Researchers appear to have under-estimated or ignored religiosity as an individual’s fundamental belief and core values that influence a consumer’s decision-making process. The purpos...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
TEMAPOR
2021
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1860/1/Philip%20Wong%20Does%20religiosity%20matter%20for%20green%20hotel%20selection%20-%20an%20empirical%20investigation%20on%20chinese%20religious%20consumers.pdf http://eprints.sunway.edu.my/1860/ http://temapor.com/index.php/tema/issue/view/2 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|