The Adoption of Technology Acceptance Model (TAM) and trust in influencing online purchase intention during the Covid-19 pandemic: Empirical evidence from Malaysia
Online purchasing has been embraced by customers due to its convenience and the raising issues of the Covid-19 pandemic. This research examines the factors influencing customers’ online purchase intention during the pandemic. Although a lot of research has been conducted regarding online purchasing,...
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Main Authors: | , |
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Format: | Article |
Language: | English |
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Human Resource Management Academic Research Society (www.hrmars.com)
2021
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Online Access: | http://eprints.sunway.edu.my/1844/1/Leong%20Mei%20Kei%20the-adoption-of-technology-acceptance-model-tam-and-trust-in-influencing-online-purchase-intention-during-the-covid-19-pandemic-empirical-evidence-from-malaysia.pdf http://eprints.sunway.edu.my/1844/ https://hrmars.com/index.php/pages/detail/IJARBSS |
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http://eprints.sunway.edu.my/1844/1/Leong%20Mei%20Kei%20the-adoption-of-technology-acceptance-model-tam-and-trust-in-influencing-online-purchase-intention-during-the-covid-19-pandemic-empirical-evidence-from-malaysia.pdfhttp://eprints.sunway.edu.my/1844/
https://hrmars.com/index.php/pages/detail/IJARBSS