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Customer loyalty in financial services from a service-dominant logic perspective

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Main Authors: Kat, Mui Ling *, Imrie, Brian C. *
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf
http://eprints.sunway.edu.my/156/
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spelling my.sunway.eprints.1562013-07-08T08:38:49Z http://eprints.sunway.edu.my/156/ Customer loyalty in financial services from a service-dominant logic perspective Kat, Mui Ling * Imrie, Brian C. * HF Commerce 2012-09-25 Conference or Workshop Item NonPeerReviewed text en http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf Kat, Mui Ling * and Imrie, Brian C. * (2012) Customer loyalty in financial services from a service-dominant logic perspective. In: Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects Conference, 24 - 25 Sept 2012, Taylor's University, Subang Jaya, Selangor, . (Submitted)
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Kat, Mui Ling *
Imrie, Brian C. *
Customer loyalty in financial services from a service-dominant logic perspective
format Conference or Workshop Item
author Kat, Mui Ling *
Imrie, Brian C. *
author_facet Kat, Mui Ling *
Imrie, Brian C. *
author_sort Kat, Mui Ling *
title Customer loyalty in financial services from a service-dominant logic perspective
title_short Customer loyalty in financial services from a service-dominant logic perspective
title_full Customer loyalty in financial services from a service-dominant logic perspective
title_fullStr Customer loyalty in financial services from a service-dominant logic perspective
title_full_unstemmed Customer loyalty in financial services from a service-dominant logic perspective
title_sort customer loyalty in financial services from a service-dominant logic perspective
publishDate 2012
url http://eprints.sunway.edu.my/156/1/Brian%20Imrie%20-%20Customer%20Loyalty%20in%20Financial%20Services%20from%20a%20Service-Dominant%20Logic%20perspective.pdf
http://eprints.sunway.edu.my/156/
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score 13.160551

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