The impact of social media marketing on working adults’ purchase intention via e-commerce after Covid-19 pandemic

Technological advancement has been vulnerable in complimenting how consumer conduct their buying behavior. Social media, has fast been becoming a popular platform for dealers to reach customers when promoting and introducing products o gain more business opportunities and profits. Social Media co...

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Bibliographic Details
Main Author: Abdul Rahman Ibrahim,
Format: Thesis
Published: 2022
Subjects:
Online Access:http://library.oum.edu.my/repository/1534/1/library-document-1534.pdf
http://library.oum.edu.my/repository/1534/
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