Validating the Student Loyalty Model for an Open Distance Learning Institution

• 主要な著者: Norlia Goolamally,, Latifah Abdol Latif,
• フォーマット: 論文
• 出版事項: ASEAN Journal of Open and Distance Learning 2014
• 主題: LB Theory and practice of education; LC5201 Education extension. Adult education. Continuing education; LC5800 Distance education
• オンライン･アクセス: http://library.oum.edu.my/repository/1017/1/library-document-1017.pdf; http://library.oum.edu.my/repository/1017/

University students’ loyalty is a key factor that contributes to the long term growth and survival of a university. The aim of this research is to develop a comprehensive university student loyalty model that incorporates important constructs in service quality dimension and relationship quality...