Validating the Student Loyalty Model for an Open Distance Learning Institution

• المؤلفون الرئيسيون: Norlia Goolamally,, Latifah Abdol Latif,
• التنسيق: مقال
• منشور في: ASEAN Journal of Open and Distance Learning 2014
• الموضوعات: LB Theory and practice of education; LC5201 Education extension. Adult education. Continuing education; LC5800 Distance education
• الوصول للمادة أونلاين: http://library.oum.edu.my/repository/1017/1/library-document-1017.pdf; http://library.oum.edu.my/repository/1017/

University students’ loyalty is a key factor that contributes to the long term growth and survival of a university. The aim of this research is to develop a comprehensive university student loyalty model that incorporates important constructs in service quality dimension and relationship quality...