Tourist satisfaction and revisit intention towards the local food heritage in Kelantan
Local cuisines play a vital role in creating tourist destination places, boost tourism, and become one of the tourism products and attractions. However, there are limited studies focussing on local food heritage in Kelantan especially in terms of the tourist satisfaction and revisit intention. Henc...
Saved in:
Main Authors: | , |
---|---|
Format: | Conference or Workshop Item |
Language: | English English |
Published: |
Global Academia Network
2022
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/99359/1/Dr.%20Nur%20Hidayah%20-%20Participation.pdf http://irep.iium.edu.my/99359/2/PAPER%20CONFERENCE%202022.pdf http://irep.iium.edu.my/99359/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.iium.irep.99359 |
---|---|
record_format |
dspace |
spelling |
my.iium.irep.993592022-08-11T07:34:52Z http://irep.iium.edu.my/99359/ Tourist satisfaction and revisit intention towards the local food heritage in Kelantan Che Abdullah, Nor Suhaili Abd Rahman, Nur Hidayah G156.5.S87 Sustainable tourism GF Human ecology. Anthropogeography GN Anthropology GV Recreation Leisure Local cuisines play a vital role in creating tourist destination places, boost tourism, and become one of the tourism products and attractions. However, there are limited studies focussing on local food heritage in Kelantan especially in terms of the tourist satisfaction and revisit intention. Hence, this study aims to identify the tourist satisfaction towards the revisit intention on local food heritage at Kelantan. This study is a quantitative study and online survey was used as the data collection instrument for 62 respondents which had post experience visiting Kelantan. The outcomes of this study show that the prominent factors of tourist satisfaction are affordable price which mean value is 4.47. Meanwhile, the least mean value which is 3.61 falls under the destination image. Based on the findings, this study has successfully contributed to identify the factors of tourist satisfaction and revisit intention towards local food heritage in Kelantan. Hence, the authority of Kelantan should promote their local food heritage as a tourism product and encourage the local community to sustain the uniqueness of their local food heritage. Global Academia Network 2022-06-25 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/99359/1/Dr.%20Nur%20Hidayah%20-%20Participation.pdf application/pdf en http://irep.iium.edu.my/99359/2/PAPER%20CONFERENCE%202022.pdf Che Abdullah, Nor Suhaili and Abd Rahman, Nur Hidayah (2022) Tourist satisfaction and revisit intention towards the local food heritage in Kelantan. In: 2nd International Conference on Management, Education, Social Sciences and Technology 2022 (ICMEST2022), 25 June 2022, Kuala Lumpur, Malaysia. (In Press) |
institution |
Universiti Islam Antarabangsa Malaysia |
building |
IIUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
International Islamic University Malaysia |
content_source |
IIUM Repository (IREP) |
url_provider |
http://irep.iium.edu.my/ |
language |
English English |
topic |
G156.5.S87 Sustainable tourism GF Human ecology. Anthropogeography GN Anthropology GV Recreation Leisure |
spellingShingle |
G156.5.S87 Sustainable tourism GF Human ecology. Anthropogeography GN Anthropology GV Recreation Leisure Che Abdullah, Nor Suhaili Abd Rahman, Nur Hidayah Tourist satisfaction and revisit intention towards the local food heritage in Kelantan |
description |
Local cuisines play a vital role in creating tourist destination places, boost tourism, and become one of the tourism products and attractions. However, there are limited studies focussing on local food heritage in Kelantan especially in terms of the tourist satisfaction and revisit intention. Hence, this study aims to identify the tourist satisfaction towards the revisit intention on local food heritage at Kelantan. This study is a quantitative study and online survey was used as the data collection instrument for 62 respondents which had post experience visiting Kelantan. The outcomes of this study show that the prominent factors of tourist satisfaction are affordable price which mean value is 4.47. Meanwhile, the least mean value which is 3.61 falls under the destination image. Based on the findings, this study has successfully contributed to identify the factors of tourist satisfaction and revisit intention towards local food heritage in Kelantan. Hence, the authority of Kelantan should promote their local food heritage as a tourism product and encourage the local community to sustain the uniqueness of their local food heritage. |
format |
Conference or Workshop Item |
author |
Che Abdullah, Nor Suhaili Abd Rahman, Nur Hidayah |
author_facet |
Che Abdullah, Nor Suhaili Abd Rahman, Nur Hidayah |
author_sort |
Che Abdullah, Nor Suhaili |
title |
Tourist satisfaction and revisit intention towards the local food heritage in Kelantan |
title_short |
Tourist satisfaction and revisit intention towards the local food heritage in Kelantan |
title_full |
Tourist satisfaction and revisit intention towards the local food heritage in Kelantan |
title_fullStr |
Tourist satisfaction and revisit intention towards the local food heritage in Kelantan |
title_full_unstemmed |
Tourist satisfaction and revisit intention towards the local food heritage in Kelantan |
title_sort |
tourist satisfaction and revisit intention towards the local food heritage in kelantan |
publisher |
Global Academia Network |
publishDate |
2022 |
url |
http://irep.iium.edu.my/99359/1/Dr.%20Nur%20Hidayah%20-%20Participation.pdf http://irep.iium.edu.my/99359/2/PAPER%20CONFERENCE%202022.pdf http://irep.iium.edu.my/99359/ |
_version_ |
1743106827010179072 |
score |
13.18916 |