Tourist satisfaction and revisit intention towards the local food heritage in Kelantan

• Main Authors: Che Abdullah, Nor Suhaili, Abd Rahman, Nur Hidayah
• Format: Conference or Workshop Item
• Language: English; English
• Published: Global Academia Network 2022
• Subjects: G156.5.S87 Sustainable tourism; GF Human ecology. Anthropogeography; GN Anthropology; GV Recreation Leisure
• Online Access: http://irep.iium.edu.my/99359/1/Dr.%20Nur%20Hidayah%20-%20Participation.pdf; http://irep.iium.edu.my/99359/2/PAPER%20CONFERENCE%202022.pdf; http://irep.iium.edu.my/99359/

Local cuisines play a vital role in creating tourist destination places, boost tourism, and become one of the tourism products and attractions. However, there are limited studies focussing on local food heritage in Kelantan especially in terms of the tourist satisfaction and revisit intention. Hence, this study aims to identify the tourist satisfaction towards the revisit intention on local food heritage at Kelantan. This study is a quantitative study and online survey was used as the data collection instrument for 62 respondents which had post experience visiting Kelantan. The outcomes of this study show that the prominent factors of tourist satisfaction are affordable price which mean value is 4.47. Meanwhile, the least mean value which is 3.61 falls under the destination image. Based on the findings, this study has successfully contributed to identify the factors of tourist satisfaction and revisit intention towards local food heritage in Kelantan. Hence, the authority of Kelantan should promote their local food heritage as a tourism product and encourage the local community to sustain the uniqueness of their local food heritage.