Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry
E-hailing services has demonstrated significant growth since Uber Technology Inc commercialized the service globally. Obviously, this two-sided market model has cemented a stable electronic platform to ease peer-to-peer transaction of information to match demand and supply of availability of transpo...
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my.iium.irep.952682021-12-30T00:30:06Z http://irep.iium.edu.my/95268/ Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry Abdul Rahman, Nor Irwani Abdul Rahman, Rozailin Mahmud, Murni HF5410 Marketing. Distribution of products T Technology (General) E-hailing services has demonstrated significant growth since Uber Technology Inc commercialized the service globally. Obviously, this two-sided market model has cemented a stable electronic platform to ease peer-to-peer transaction of information to match demand and supply of availability of transportation to be rented. Recently, the service industry was in a battle with “conventional regulatory requirement” in many countries, including Malaysia. The battle is said to invite the imbalance of reciprocity within the involved actors, especially the drivers. In order to understand the hardship faced, this paper employed a qualitative approach which entails of in-person interview with the drivers. Intriguingly, other than the regulatory procedures, there are subsequent vital issues have been identified to be addressed. Based on the findings of the interview, this paper concludes the relevant insights for actors involved in e-hailing service industry. 2021-09-02 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/95268/1/3.%20APMMC2021_SLIDES.pdf application/pdf en http://irep.iium.edu.my/95268/2/Program_Book_APMMC-CoCIAF_Final00_Minus_Zoom_Link_02%20%281%29.pdf application/pdf en http://irep.iium.edu.my/95268/9/007.pdf Abdul Rahman, Nor Irwani and Abdul Rahman, Rozailin and Mahmud, Murni (2021) Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry. In: 7th Asia Pacific Marketing and Management Conference, 2nd – 3rd September 2021, Universiti Malaysia Sarawak, 2nd – 3rd September 2021, Virtual. (Unpublished) |
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HF5410 Marketing. Distribution of products T Technology (General) Abdul Rahman, Nor Irwani Abdul Rahman, Rozailin Mahmud, Murni Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry |
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E-hailing services has demonstrated significant growth since Uber Technology Inc commercialized the service globally. Obviously, this two-sided market model has cemented a stable electronic platform to ease peer-to-peer transaction of information to match demand and supply of availability of transportation to be rented. Recently, the service industry was in a battle with “conventional regulatory requirement” in many countries, including Malaysia. The battle is said to invite the imbalance of reciprocity within the involved actors, especially the drivers. In order to understand the hardship faced, this paper employed a qualitative approach which entails of in-person interview with the drivers. Intriguingly, other than the regulatory procedures, there are subsequent vital issues have been identified to be addressed. Based on the findings of the interview, this paper concludes the relevant insights for actors involved in e-hailing service industry. |
format |
Conference or Workshop Item |
author |
Abdul Rahman, Nor Irwani Abdul Rahman, Rozailin Mahmud, Murni |
author_facet |
Abdul Rahman, Nor Irwani Abdul Rahman, Rozailin Mahmud, Murni |
author_sort |
Abdul Rahman, Nor Irwani |
title |
Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry |
title_short |
Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry |
title_full |
Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry |
title_fullStr |
Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry |
title_full_unstemmed |
Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry |
title_sort |
who is helped and who is hurts? �rebalance the reciprocity of the e-hailing services industry |
publishDate |
2021 |
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http://irep.iium.edu.my/95268/1/3.%20APMMC2021_SLIDES.pdf http://irep.iium.edu.my/95268/2/Program_Book_APMMC-CoCIAF_Final00_Minus_Zoom_Link_02%20%281%29.pdf http://irep.iium.edu.my/95268/9/007.pdf http://irep.iium.edu.my/95268/ |
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13.18916 |