Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry
E-hailing services has demonstrated significant growth since Uber Technology Inc commercialized the service globally. Obviously, this two-sided market model has cemented a stable electronic platform to ease peer-to-peer transaction of information to match demand and supply of availability of transpo...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/95268/1/3.%20APMMC2021_SLIDES.pdf http://irep.iium.edu.my/95268/2/Program_Book_APMMC-CoCIAF_Final00_Minus_Zoom_Link_02%20%281%29.pdf http://irep.iium.edu.my/95268/9/007.pdf http://irep.iium.edu.my/95268/ |
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| Summary: | E-hailing services has demonstrated significant growth since Uber Technology Inc commercialized the service globally. Obviously, this two-sided market model has cemented a stable electronic platform to ease peer-to-peer transaction of information to match demand and supply of availability of transportation to be rented. Recently, the service industry was in a battle with “conventional regulatory requirement” in many countries, including Malaysia. The battle is said to invite the imbalance of reciprocity within the involved actors, especially the drivers. In order to understand the hardship faced, this paper employed a qualitative approach which entails of in-person interview with the drivers. Intriguingly, other than the regulatory procedures, there are subsequent vital issues have been identified to be addressed. Based on the findings of the interview, this paper concludes the relevant insights for actors involved in e-hailing service industry. |
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