Jual beli “Likes” dalam strategi pemasaran perniagaan atas talian: Analisis Fiqh

• Main Author: Mat Jubri@Shamsuddin, Mustafa
• Format: Conference or Workshop Item
• Language: English; English; Malay; English
• Published: 2021
• Subjects: BP173.75 Islam and economics; BP185.7 Mass media and telecommunication in Islam; BPC Science and Technology in Islam; BPH114.3 Halal industry science; BPH202 Ijarah - Leasing; HF5410 Marketing. Distribution of products; KBP639 Muʻāmalāt
• Online Access: http://irep.iium.edu.my/93454/1/72233.pdf; http://irep.iium.edu.my/93454/2/UiTM%20i-CLaS%202021%20PROGRAMME%20SCHEDULE.pdf; http://irep.iium.edu.my/93454/3/Presentation%20i-Class.pdf; http://irep.iium.edu.my/93454/19/eCertificate%20i-CLaS%202021%20%5BDR.%20MUSTAFA%20BIN%20MAT%20JUBRI%20%40%20SHAMSUDDIN%5D.pdf; http://irep.iium.edu.my/93454/

Di antara strategi pemasaran perniagaan atas talian yang menyasarkan tarikan para pembeli kepada produk ialah kebolehpercayaan mereka tentang kelarisan dan keberkesanan produk tersebut melalui bilangan suka atau likes dalam media sosial. Cara ini terkait dengan beberapa isu hukum yang perlu diperhal...