Customers Awareness and Purchase Behaviour towards Organic Food

• Main Authors: Abas, Siti Aisah, Ishak, Lily Nurainul Ashikin, Othman, Mohd Amar Ridham, Mohd Fuza, Zatul Iffah
• Format: Article
• Language: English
• Published: MANAGEMENT ACADEMIC RESEARCH SOCIETY 2021
• Subjects: H10 Societies
• Online Access: http://irep.iium.edu.my/92931/1/customers-awareness-and-purchase-behaviour-towards-organic-food.pdf; http://irep.iium.edu.my/92931/; http://dx.doi.org/10.6007/IJARBSS/v11-i16/11223

Organic food may be a safer and healthier alternative to conventional food, particularly in COVID19 pandemic conditions where stay-at-home arrangements may encourage the willingness to plan, select, and prepare more nutritious foods in order to strengthen the immune system or maintain fitness. Howev...