Critical determinants of box office success for the Malaysian film industry
The study seeks to identify the factors that contribute to the box office success of Malaysian films. Data on 316 films were collected from the National Film Development Corporation, Malaysia. Multiple regression and selected non-parametric tests were performed on the data. The findings suggest that...
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2021
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Online Access: | http://irep.iium.edu.my/90997/7/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry_SCOPUS.pdf http://irep.iium.edu.my/90997/8/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry.pdf http://irep.iium.edu.my/90997/ https://www.inderscience.com/info/inarticle.php?artid=115990 https://doi.org/10.1504/IJBSR.2021.115990 |
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my.iium.irep.909972021-07-26T00:05:19Z http://irep.iium.edu.my/90997/ Critical determinants of box office success for the Malaysian film industry Sheikh Ghazali, Luqman Alhakim Islam, Rafikul H Social Sciences (General) The study seeks to identify the factors that contribute to the box office success of Malaysian films. Data on 316 films were collected from the National Film Development Corporation, Malaysia. Multiple regression and selected non-parametric tests were performed on the data. The findings suggest that the two factors that impact the box office success significantly are the number of days and the number of cinemas a film is screened. Further, closeness of a film’s release date to a seasonal Malaysian holiday is considerably consistent at producing a positive correlation. The local film industry generates an average revenue of RM50 to RM80 million (1 US$ = RM 4.2) a year and employs tens of thousands of people throughout the country. Thus, with limited previous academic literature on the Malaysian film market, such a study to boost the financial resilience of this industry, though exploratory, would prove important for many. Inderscience Publishers 2021-05-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/90997/7/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry_SCOPUS.pdf application/pdf en http://irep.iium.edu.my/90997/8/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry.pdf Sheikh Ghazali, Luqman Alhakim and Islam, Rafikul (2021) Critical determinants of box office success for the Malaysian film industry. International Journal of Business and Systems Research, 15 (4). pp. 491-509. ISSN 1751-200X E-ISSN 1751-2018 https://www.inderscience.com/info/inarticle.php?artid=115990 https://doi.org/10.1504/IJBSR.2021.115990 |
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H Social Sciences (General) Sheikh Ghazali, Luqman Alhakim Islam, Rafikul Critical determinants of box office success for the Malaysian film industry |
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The study seeks to identify the factors that contribute to the box office success of Malaysian films. Data on 316 films were collected from the National Film Development Corporation, Malaysia. Multiple regression and selected non-parametric tests were performed on the data. The findings suggest that the two factors that impact the box office success significantly are the number of days and the number of cinemas a film is screened. Further, closeness of a film’s release date to a seasonal Malaysian holiday is considerably consistent at producing a positive correlation. The local film industry generates an average revenue of RM50 to RM80 million (1 US$ = RM 4.2) a year and employs tens of thousands of people throughout the country. Thus, with limited previous academic literature on the Malaysian film market, such a study to boost the financial resilience of this industry, though exploratory, would prove important for many. |
format |
Article |
author |
Sheikh Ghazali, Luqman Alhakim Islam, Rafikul |
author_facet |
Sheikh Ghazali, Luqman Alhakim Islam, Rafikul |
author_sort |
Sheikh Ghazali, Luqman Alhakim |
title |
Critical determinants of box office success for the Malaysian film industry |
title_short |
Critical determinants of box office success for the Malaysian film industry |
title_full |
Critical determinants of box office success for the Malaysian film industry |
title_fullStr |
Critical determinants of box office success for the Malaysian film industry |
title_full_unstemmed |
Critical determinants of box office success for the Malaysian film industry |
title_sort |
critical determinants of box office success for the malaysian film industry |
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Inderscience Publishers |
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2021 |
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http://irep.iium.edu.my/90997/7/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry_SCOPUS.pdf http://irep.iium.edu.my/90997/8/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry.pdf http://irep.iium.edu.my/90997/ https://www.inderscience.com/info/inarticle.php?artid=115990 https://doi.org/10.1504/IJBSR.2021.115990 |
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