The effect of adoption of digital marketing on the competitiveness among Omani SMEs
Most noteworthy, the implementation of Digital Marketing(DM) implies the integration of organization with customers, where it utilizes the capabilities of information technologies in DM. This study focuses on investigating the effects of adoption of digital marketing on competitiveness among Omani...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/90898/7/90898_The%20effect%20of%20adoption%20of%20digital%20marketing%20on%20the%20competitiveness%20Amongomani%20smes.pdf http://irep.iium.edu.my/90898/ https://www.tojqi.net/index.php/journal/issue/view/46 |
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