The effect of adoption of digital marketing on the competitiveness among Omani SMEs
Most noteworthy, the implementation of Digital Marketing(DM) implies the integration of organization with customers, where it utilizes the capabilities of information technologies in DM. This study focuses on investigating the effects of adoption of digital marketing on competitiveness among Omani...
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my.iium.irep.908982021-07-22T14:24:43Z http://irep.iium.edu.my/90898/ The effect of adoption of digital marketing on the competitiveness among Omani SMEs ALGhattami, Zuhoor Nasser Shah, Asadullah T10.5 Communication of technical information Most noteworthy, the implementation of Digital Marketing(DM) implies the integration of organization with customers, where it utilizes the capabilities of information technologies in DM. This study focuses on investigating the effects of adoption of digital marketing on competitiveness among Omani Small and Medium Enterprises, (SMEs). Further, the study examined internal and external factors that relates to the adoption of digital marketing among Omani SMEs. The research design is descriptive, and used a mixed method included qualitative and quantitative methods. Both semi-structured interviews and structured questionnaire were applied among owner managers of Omani SMEs. The Reliability of the model is derived by SPSSsoftware, that is high and reached 0.95 . This leads that results of questionnaire are constant for a long time. Cronbach's α value is calculated for each dimension separately. The resulting values, range between 0.693 and 0.918 and they indicate that the internal reliability of the scale used is sufficient. The CFI value of the model is 0.932 that indicates a good model fit since it is more than 0.90. The Tucker-Lewis index is 0.921, which indicates a good model fit since it is more than 0.90. 2021-07 Article PeerReviewed application/pdf en http://irep.iium.edu.my/90898/7/90898_The%20effect%20of%20adoption%20of%20digital%20marketing%20on%20the%20competitiveness%20Amongomani%20smes.pdf ALGhattami, Zuhoor Nasser and Shah, Asadullah (2021) The effect of adoption of digital marketing on the competitiveness among Omani SMEs. Turkish Online Journal of Qualitative Inquiry (TOJQI), 12 (4). pp. 1615-1620. E-ISSN 1309-6591 https://www.tojqi.net/index.php/journal/issue/view/46 |
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T10.5 Communication of technical information ALGhattami, Zuhoor Nasser Shah, Asadullah The effect of adoption of digital marketing on the competitiveness among Omani SMEs |
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Most noteworthy, the implementation of Digital Marketing(DM) implies the integration of
organization with customers, where it utilizes the capabilities of information technologies in DM. This study
focuses on investigating the effects of adoption of digital marketing on competitiveness among Omani Small
and Medium Enterprises, (SMEs). Further, the study examined internal and external factors that relates to the
adoption of digital marketing among Omani SMEs. The research design is descriptive, and used a mixed
method included qualitative and quantitative methods. Both semi-structured interviews and structured
questionnaire were applied among owner managers of Omani SMEs. The Reliability of the model is derived by
SPSSsoftware, that is high and reached 0.95 . This leads that results of questionnaire are constant for a long
time. Cronbach's α value is calculated for each dimension separately. The resulting values, range between
0.693 and 0.918 and they indicate that the internal reliability of the scale used is sufficient. The CFI value of
the model is 0.932 that indicates a good model fit since it is more than 0.90. The Tucker-Lewis index is 0.921,
which indicates a good model fit since it is more than 0.90. |
format |
Article |
author |
ALGhattami, Zuhoor Nasser Shah, Asadullah |
author_facet |
ALGhattami, Zuhoor Nasser Shah, Asadullah |
author_sort |
ALGhattami, Zuhoor Nasser |
title |
The effect of adoption of digital marketing on the competitiveness among Omani SMEs |
title_short |
The effect of adoption of digital marketing on the competitiveness among Omani SMEs |
title_full |
The effect of adoption of digital marketing on the competitiveness among Omani SMEs |
title_fullStr |
The effect of adoption of digital marketing on the competitiveness among Omani SMEs |
title_full_unstemmed |
The effect of adoption of digital marketing on the competitiveness among Omani SMEs |
title_sort |
effect of adoption of digital marketing on the competitiveness among omani smes |
publishDate |
2021 |
url |
http://irep.iium.edu.my/90898/7/90898_The%20effect%20of%20adoption%20of%20digital%20marketing%20on%20the%20competitiveness%20Amongomani%20smes.pdf http://irep.iium.edu.my/90898/ https://www.tojqi.net/index.php/journal/issue/view/46 |
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1706956597001977856 |
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13.18916 |