Influence of readiness measures on planning tourism digital shift
Industrial revolution 4.0 is pushing industries toward digitalization including tourism. Although almost all modes of tourism are currently declining as a result of the new COVID-19 pandemic, information and technology is expected to play a role not just during, but also after, the crisis. As a resu...
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Allied Business Academies
2021
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my.iium.irep.903942021-06-22T09:15:28Z http://irep.iium.edu.my/90394/ Influence of readiness measures on planning tourism digital shift Sorooshian, Shahryar Azizan, Noor Azlinna Ismail, Md Yusof QA297 Numerical Analysis Industrial revolution 4.0 is pushing industries toward digitalization including tourism. Although almost all modes of tourism are currently declining as a result of the new COVID-19 pandemic, information and technology is expected to play a role not just during, but also after, the crisis. As a result, the aim of this letter is to formulate a strategic framework for readiness measures for this digitalization transition and see the dependency of the defined measures in tourism industry. Hence, a PROMETEE-based program was used to demonstrate that the top ready clusters for digital tours were not sensitive to the weights of specified readiness measures. This analysis can be used to direct transition planning for top ready tourism clusters Allied Business Academies 2021 Article PeerReviewed application/pdf en http://irep.iium.edu.my/90394/5/90394_Influence%20of%20readiness%20measures%20on%20planning%20tourism%20digital%20shift_SCOPUS.pdf application/pdf en http://irep.iium.edu.my/90394/6/90394_Influence%20of%20readiness%20measures%20on%20planning%20tourism%20digital%20shift.pdf Sorooshian, Shahryar and Azizan, Noor Azlinna and Ismail, Md Yusof (2021) Influence of readiness measures on planning tourism digital shift. Academy of Strategic Management Journal, 20 (Special Issue 2). pp. 1-6. ISSN 1544-1458 E-ISSN 1939-6104 https://www.abacademies.org/articles/influence-of-readiness-measures-on-planning-tourism-digital-shift.pdf |
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QA297 Numerical Analysis Sorooshian, Shahryar Azizan, Noor Azlinna Ismail, Md Yusof Influence of readiness measures on planning tourism digital shift |
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Industrial revolution 4.0 is pushing industries toward digitalization including tourism. Although almost all modes of tourism are currently declining as a result of the new COVID-19 pandemic, information and technology is expected to play a role not just during, but also after, the crisis. As a result, the aim of this letter is to formulate a strategic framework for readiness measures for this digitalization transition and see the dependency of the defined measures in tourism industry. Hence, a PROMETEE-based program was used to demonstrate that the top ready clusters for digital tours were not sensitive to the weights of specified readiness measures. This analysis can be used to direct transition planning for top ready tourism clusters |
format |
Article |
author |
Sorooshian, Shahryar Azizan, Noor Azlinna Ismail, Md Yusof |
author_facet |
Sorooshian, Shahryar Azizan, Noor Azlinna Ismail, Md Yusof |
author_sort |
Sorooshian, Shahryar |
title |
Influence of readiness measures on planning tourism digital shift |
title_short |
Influence of readiness measures on planning tourism digital shift |
title_full |
Influence of readiness measures on planning tourism digital shift |
title_fullStr |
Influence of readiness measures on planning tourism digital shift |
title_full_unstemmed |
Influence of readiness measures on planning tourism digital shift |
title_sort |
influence of readiness measures on planning tourism digital shift |
publisher |
Allied Business Academies |
publishDate |
2021 |
url |
http://irep.iium.edu.my/90394/5/90394_Influence%20of%20readiness%20measures%20on%20planning%20tourism%20digital%20shift_SCOPUS.pdf http://irep.iium.edu.my/90394/6/90394_Influence%20of%20readiness%20measures%20on%20planning%20tourism%20digital%20shift.pdf http://irep.iium.edu.my/90394/ https://www.abacademies.org/articles/influence-of-readiness-measures-on-planning-tourism-digital-shift.pdf |
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