Influence of readiness measures on planning tourism digital shift

• Main Authors: Sorooshian, Shahryar, Azizan, Noor Azlinna, Ismail, Md Yusof
• Format: Article
• Language: English; English
• Published: Allied Business Academies 2021
• Subjects: QA297 Numerical Analysis
• Online Access: http://irep.iium.edu.my/90394/5/90394_Influence%20of%20readiness%20measures%20on%20planning%20tourism%20digital%20shift_SCOPUS.pdf; http://irep.iium.edu.my/90394/6/90394_Influence%20of%20readiness%20measures%20on%20planning%20tourism%20digital%20shift.pdf; http://irep.iium.edu.my/90394/; https://www.abacademies.org/articles/influence-of-readiness-measures-on-planning-tourism-digital-shift.pdf

Industrial revolution 4.0 is pushing industries toward digitalization including tourism. Although almost all modes of tourism are currently declining as a result of the new COVID-19 pandemic, information and technology is expected to play a role not just during, but also after, the crisis. As a resu...