The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model
In this research study, we examined the effects of Instagram advertising on undergraduate students by gender at a public university in Malaysia. This study adopted a quantitative research design using the survey method on a sample of 278 undergraduate students from the faculty of a public universi...
Saved in:
Main Authors: | Li, Mengyao, Mokhtar, Aida |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
International Institute for Halal Research and Training (INHART), International Islamic University Malaysia (IIUM)
2021
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/88572/2/88572%20The%20moderating%20role%20of%20gender%20on%20the%20effect%20of%20Instagram.pdf http://irep.iium.edu.my/88572/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Impact of instagram on self-esteem among students in Northern University: a case study in UUM
by: Mustafa Khalid, Nur Izyan, et al.
Published: (2019) -
Gender and culture: The effect on oral communication apprehension among university students
by: Abdul Wahab, Nor Shaipah, et al.
Published: (2004) -
Facebook, YouTube and Instagram: Exploring their effects on undergraduate students’ personality traits
by: Abdul Hamid, Norsiah, et al.
Published: (2015) -
Pc Usage Among Students In A Private Institution
Of Higher Learning: The Moderating
Role Of Prior Experience
by: T. Ramayah, T. Ramayah, et al.
Published: (2005) -
SeminarRole of Universities in R&D
by: Ratnam, K. J.
Published: (1987)