Analysing the Factors Affecting the Purchasing Decision Over Malaysian Batik Products

• Main Authors: Simin, Ummihabibah, Abd Rahman, Nur Hidayah
• Format: Article
• Language: English; English; English
• Published: CRC PRESS, ROUTLEDGE, TAYLORS & FRANCIS 2021
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/87218/1/BATIK.pdf; http://irep.iium.edu.my/87218/2/cover%20isbn.pdf; http://irep.iium.edu.my/87218/3/TABLE%20OF%20CONTENT.pdf; http://irep.iium.edu.my/87218/

Malaysian batik is a highly purchased handicraft in comparison to other handicraft products. There has been a scarcity of previous studies in addressing the factors affecting the purchasing decision over the traditional textile, which is batik. Hence, this study aims to analyse the factors that affe...